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Key points:


  • Sefalana declared its highest ever full-year dividend of 65 thebe per share, signaling strong financial performance.
  • Despite challenging conditions, Sefalana expanded its presence, adding stores in Botswana, Zambia, Namibia, and Lesotho, reinforcing its market position.
  • Sefalana increased its workforce by 611, bringing the total to 7,234, boosting local employment and economic growth.

Sefalana Holding Company, a leading retail conglomerate led by Botswana retail tycoon Chandra Chauhan, has announced its most lucrative full-year dividend ever, setting a new benchmark in its financial achievements.

The group declared a substantial dividend of 65 thebe per share, following a year marked by great performance despite numerous industry challenges.

Overcoming industry challenges with strategic agility

Sefalana, a major player in the retail, wholesale, and manufacturing sectors, reported a 10 percent increase in pretax profits, totaling P443 million ($564 million), for the 52-week period ending recently.

This growth comes amidst increased competition, supply chain disruptions, and margin pressures, particularly felt in the wholesale and retail divisions.

Despite these obstacles, the group’s strategic initiatives have borne fruit, demonstrated by significant revenue figures reaching P9.7 billion (1$171 million).

As consumer behavior shifts towards more frequent but cautious spending, focusing predominantly on value packs over luxury items, Sefalana has adeptly adjusted its business strategies. This adjustment has somewhat cushioned the impact on gross margins and supported the company’s overall financial health.

Expanding market reach and employment growth

Throughout the financial period, Sefalana experienced strong performance across its operations in Botswana, Zambia, Namibia, and Lesotho, with additional stores added to its regional footprint.

The expansion is part of the group’s ongoing efforts to capitalize on new market opportunities and sustain its growth trajectory.

The directors of Sefalana are actively pursuing several new projects aimed at supporting an expanded and sustainable profit stream in the long term. These moves are expected to further consolidate Sefalana’s position as a leader in the market.

Moreover, Sefalana’s commitment to growth and development is also reflected in its workforce expansion, where the group saw an increase of 611 jobs, bringing the total employment to 7,234 positions.

This growth not only showcases Sefalana’s role as an employer in the region but also reveals its contribution to local economies through job creation and economic activity.

By achieving its highest dividend payout amid challenging market conditions, Sefalana under Chandra Chauhan’s leadership demonstrates a compelling example of effective corporate strategy and resilience in the face of adversity.

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