Rihanna's Fenty Beauty named official makeup partner for 2024 Paris Olympics

Timilehin Adejumobi -

Key Point

  • Fenty Beauty secures landmark deal as the official makeup partner for the 2024 Olympic and Paralympic Games in Paris.
  • Rihanna’s Fenty Beauty to provide makeup kits to volunteers, emphasizing representation and empowerment in sports and beauty.
  • The 2024 Olympic Games run from July 26 to August 11, followed by the Paralympic Games from August 28 to September 8.

Pop icon and cosmetics billionaire Robyn “Rihanna” Fenty’s brand, Fenty Beauty, has secured a landmark deal as the official makeup partner for the 2024 Olympic and Paralympic Games in Paris. This marks a significant milestone for both the entertainment and sports industries.

As a premium partner, Fenty Beauty will provide makeup kits to volunteers and have its own makeup artists on-site. This collaboration underscores the importance of representation and empowerment in both sports and beauty.

The 2024 Olympic Games are scheduled from July 26 to Aug. 11, followed by the Paralympic Games from August 28 to September 8. Canadian singer Celine Dion will perform at the opening ceremony.

Rihanna expressed her excitement on social media, stating, “Tried to tell y’all…we outside all 2024!!! Proud to announce that @FentyBeauty is a premium partner of the Olympic and Paralympic Games baby! FentyxParis2024.”

Fenty Beauty’s global expansion

Launched in 2017 in partnership with luxury conglomerate LVMH, Fenty Beauty has rapidly ascended to become a cosmetics powerhouse, generating over $550 million in revenue by 2020. The brand boasts a global presence, with products available in Sephora stores across the US, Canada, France, and Australia, and an online reach extending to more than 150 countries.

With a net worth of $1.4 billion, Rihanna continues to expand her influence in both music and business. Earlier this year, she marked a significant milestone by introducing Fenty Beauty to the Chinese market, celebrating with a promotional event in Shanghai following its April debut in Mainland China.

Rihanna was recently announced as the new face of J’Adore perfume by Christian Dior, with a campaign set to launch on Sept. 1. She has also ventured into the booming hair care market with the introduction of Fenty Hair, targeting a sector projected to grow by $19.6 billion from 2022 to 2027, reaching $107.5 billion.

Strategic partnership with Puma

Rihanna’s entrepreneurial vision extends beyond beauty. In May 2023, she revived her collaboration with German sportswear giant Puma, launching the Avanti sneaker line. This collection merges Puma’s athletic heritage with Rihanna’s trendsetting style.

The relaunched Fenty x Puma collection highlights the enduring appeal of their collaboration, blending Puma’s athletic legacy with Rihanna’s unique aesthetic. Reflecting on her return to Puma, Rihanna emphasized her excitement about bringing new perspectives to the partnership, drawing from her experiences as both a mother and a businesswoman.