Zimbabwean billionaire Strive Masiyiwa’s Liquid C2 expands Cloudmania services into Egypt

Oluwatosin Racheal Alabi -

Key Points:

  • Liquid C2’s Cloudmania business provides resellers in Egypt with customizable, market-leading cloud services and advanced billing tools.
  • The expansion supports Egypt Vision 2030, promoting digital infrastructure, skills development, and economic growth by leveraging local tech talent.
  • Cloudmania partners benefit from comprehensive sales enablement, marketing, and technical support, enhancing their core operations with Microsoft 365 and Azure solutions.

Liquid C2, a subsidiary of African technology group Liquid Intelligent Technologies and owned by Zimbabwean billionaire Strive Masiyiwa, has announced the expansion of its Cloudmania business into Egypt’s channel partner ecosystem.

The launch of Cloudmania in Egypt demonstrates the company’s dedication to leveraging technology for digital development and progress. According to a press release, resellers will gain access to customizable, market-leading solutions designed to streamline business operations with advanced billing and subscription tools.

Supporting Egypt Vision 2030

Sherif Shaltout, Vice President of Operations at Liquid C2, emphasised the importance of Egypt in their expansion strategy: 

“We see Egypt as the anchor country of our expansion into the Middle East and North Africa and we look forward to playing our role in realising the government’s Egypt Vision 2030 strategy, supported by its ‘Digital Egypt’ initiative.”

He added, “Partnering with local businesses will help in developing digital infrastructure, promoting digital skills development, creating opportunities for entrepreneurship and economic growth, all while tapping into Egypt’s wealth of local tech talent.”

Rapid Growth and Strong Partnerships

Vinay Hiralall, Chief Commercial Officer at Liquid C2, highlighted Cloudmania’s impressive growth: “Cloudmania’s growth over the last year from 100 partners to over 750 demonstrates how our value proposition resonates with channel partners across these regions.”

Cloudmania, Liquid C2’s cloud and cybersecurity distribution unit, operates in 35 countries across the Middle East and Africa. Partners benefit from comprehensive sales enablement programs, as well as marketing and technical support, allowing them to focus on core operations by alleviating backend work.

Continuing its mission to equip the region’s partner network with top-tier cloud and security services, Cloudmania’s partnership with Microsoft offers solutions like Microsoft 365 and Azure, enhancing the technological capabilities of the local market.

Billionaires.Africa reported that Liquid C2, the cloud and cybersecurity subsidiary of Cassava Technologies, formed a strategic partnership with the global tech giant Google Cloud and the artificial intelligence company Anthropic. This initiative is set to transform cloud, cybersecurity, and artificial intelligence solutions for businesses throughout Africa. Building upon its existing relationships with Google Cloud in the region, Liquid C2’s new partnership marks a substantial progression in its endeavor to deliver state-of-the-art cloud and cybersecurity services.

This expansion underscores Liquid C2’s commitment to advancing cloud services and cybersecurity solutions in the Middle East and North Africa (MENA) region.