Kevin Hart's tequila brand expands portfolio, signaling influence in spirits industry

Timilehin Adejumobi -

Key Points:

  • Kevin Hart’s brand introduces Gran Coramino Reposado, its latest tequila, blending tradition and innovation.
  • The launch signifies Hart and Beckmann’s move to diversify, expanding Gran Coramino’s spirits portfolio.
  • Gran Coramino supports minority businesses and achieves commercial success, reflecting Hart’s diverse entrepreneurial ventures.

Gran Coramino Tequila, the premium tequila brand co-founded by African-American comedian and entrepreneur Kevin Hart and tequila maker Juan Domingo Beckmann, celebrated its second anniversary with a key product line expansion. The brand introduced Gran Coramino Reposado, its latest offering in the tequila market, aiming to blend tradition with innovation.

The launch of Gran Coramino Reposado signifies a strategic move by the co-founders to diversify their spirits portfolio. This introduction marks a significant expansion for the brand, underscoring Hart’s growing influence in both the business world and the tequila industry.

Kevin Hart confident in new Gran Coramino Reposado

Crafted from 100 percent Blue Weber agave, the new Reposado tequila is meticulously aged in American and French white oak barrels, promising a complex flavor profile with a smooth, brandy-like finish. This addition becomes the brand’s third expression, following the successful debuts of its Cristalino and Añejo variations.

“I know we’ve created a product unlike anything else in the Reposado category,” said Kevin Hart, expressing confidence in the new release. “We aimed to maintain the same smoothness and slightly sweet finish that defines our existing products while offering it at a more accessible price point. It’s about bringing quality to every bottle.”

Gran Coramino grows, supports minority businesses

Gran Coramino’s recent expansion follows its philanthropic initiative, where over $1 million was disbursed to support Black and Latinx small business owners through the Coramino Fund, a partnership with Local Initiatives Support Corporation (LISC).

This initiative underscores the brand’s commitment to community impact alongside its rapid commercial success, having sold millions of bottles since its launch.

Kevin Hart’s business diversification

Kevin Hart, known for his comedic prowess on screen, has leveraged his entrepreneurial spirit to build a diversified business empire. Beyond Gran Coramino Tequila, Hart is the founder of Hartbeat Productions, a global media company, and has ventured into the culinary industry with Hart House, a plant-based fast-food restaurant chain. Hartbeat Ventures rounds out his investment portfolio, highlighting his multifaceted approach to business and entertainment.