Rihanna expands beauty empire with launch of Fenty Hair, targeting $107 billion market

Timilehin Adejumobi -

Key Points:

  • Rihanna launches Fenty Hair, a new hair care line, targeting a $107 billion market and aiming to be a beauty leader.
  • Fenty Hair leverages Rihanna’s social media reach to capture a growing market for hair repair products.
  • This launch expands Rihanna’s business portfolio beyond music and cosmetics, solidifying her status as a successful entrepreneur.

Pop Icon and cosmetics billionaire Robyn “Rihanna” Fently is expanding her Fenty Beauty empire with the launch of Fenty Hair, a new hair care product line, targeting a growing market and aiming to solidify her position as a beauty industry leader.

The announcement, made on Tuesday via Instagram, follows Rihanna’s recent visit to Shanghai to promote the April launch of Fenty Beauty in mainland China. The new hair care line, Fenty Hair, is set to launch on June 13.

“A new family is moving in!” Fenty wrote in the caption, alongside a video showcasing diverse hair types and textures, including her own short blonde pixie cut. “@fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for.”

Fenty Hair targets $107 billion market with social media savvy

This strategic move comes as Rihanna, with a net worth of $1.4 billion according to Forbes, continues to diversify her business interests beyond music. Ranked as the 23rd wealthiest self-made woman in the US., she has solidified her status as a successful entrepreneur

The expansion into hair care capitalizes on a booming market. According to market research firm Technavio, the global hair care market to grow by $19.6 billion from 2022 to 2027, reaching $107.5 billion. Social media advertising and influencers are driving demand for hair repair products.

Rihanna’s Fenty x Puma returns

Rihanna’s entrepreneurial spirit extends beyond beauty. Notably, she revived her partnership with German sportswear giant Puma in May 2023. This collaboration yielded the Avanti sneaker line, which fuses Puma’s athletic heritage with Rihanna’s trend-setting style.

The relaunched Fenty x Puma collection highlights the enduring popularity of the collaboration, seamlessly blending Puma’s athletic legacy with Rihanna’s signature style. Returning to Puma, Rihanna expressed her excitement about injecting fresh perspectives into the partnership, drawing from her experiences as both a mother and a businesswoman.