Key Points:
- Rihanna promotes her makeup line in China, marking a major expansion for her billion-dollar beauty empire.
- Fenty Beauty’s launch in China strengthens Rihanna’s position as a global beauty leader, adding to her existing success in Africa and India.
- Rihanna’s entrepreneurial spirit shines with her Puma collab relaunch, blending sportswear with her signature style.
Pop Icon and cosmetics billionaire Robyn “Rihanna” Fenty ecently arrived in Shanghai to promote her makeup line, Fenty Beauty, following its April launch in mainland China. This move marks a significant expansion for her booming beauty empire.
Addressing a crowd at a private pop-up event earlier this week, Rihanna, one of the world’s Black billionaires, expressed her gratitude: “Fenty Beauty in mainland China will always be because of your support, so thank you so much. I could not wait to come here for all of you.”
“Fenty Beauty has been a passion of mine for so many years,” she continued. “I’ve always enjoyed the emotional connection that first-time customers have had to the brand. Coming to China again is beautiful for me, just to see all your unique faces and personalities.”
Rihanna’s empire expands to China’s beauty market
In a strategic move to solidify Fenty Beauty’s global dominance, Rihanna expanded the brand into China last month — her net worth currently sits at $1.4 billion, according to Forbes, making her the world’s 2,275th richest individual.
Fenty Beauty is already available in select Sephora stores across Hong Kong and Macau. This expansion follows its recent entry into the Indian market, further solidifying Rihanna’s ambition to build a global beauty empire.
This latest push into Asia builds upon Fenty Beauty’s successful 2022 launch in Africa, aligning with Rihanna’s broader strategy for her growing business portfolio. This includes ventures like Fenty Kids and Fenty Hair, alongside collaborations with established brands like Puma.
Relaunched Fenty x Puma capitalizes on Rihanna’s enduring influence
Rihanna’s entrepreneurial spirit extends beyond beauty. Notably, she revived her partnership with German sportswear giant Puma in May 2023. This collaboration yielded the Avanti sneaker line, which fuses Puma’s athletic heritage with Rihanna’s trend-setting style.
The relaunched Fenty x Puma collection highlights the enduring popularity of the collaboration, seamlessly blending Puma’s athletic legacy with Rihanna’s signature style. Returning to Puma, Rihanna expressed her excitement about injecting fresh perspectives into the partnership, drawing from her experiences as both a mother and a businesswoman.
