Egyptian tycoon Safwan Thabet’s Juhayna unveils ambitious export expansion plans

Juhayna Food Industries, a premier Egyptian dairy, juice, and cooking product manufacturer led by prominent businessman Safwan Thabet and his family, has unveiled ambitious plans for export expansion at Gulfood 2024, a key trade event in the food and beverage industry.

Announcing the initiative, Mohamed Hammad, Juhayna’s external markets director, outlined the company’s strategic objective of entering new markets across the Middle East, North Africa, Europe, and Asia.

This move underscores Juhayna’s dedication to elevating the quality and competitiveness of Egypt’s global food and beverage sector. The company aims to leverage its expertise to meet the evolving demands of consumers in diverse markets, showcasing Egypt’s culinary excellence.

Established nearly four decades ago by Thabet, Juhayna has become a significant player in the region’s consumer goods industry. Thabet, a key figure in the business world, holds a majority stake in the company through Pharon Investments Limited.

His strategic leadership has played a crucial role in steering Juhayna toward unprecedented growth. The company experienced a substantial profit surge of 85.4 percent in the first nine months of 2023, soaring from EGP474.08 million ($15.3 million) in 2022 to EGP878.93 million ($28.4 million) in 2023.

This is attributed to increased revenue, rising from EGP8.16 billion ($264.1 million) to EGP11.65 billion ($377.04 million) during the corresponding period. Juhayna’s expansion into key markets in the Arab world and Africa, coupled with plans for European and Asian markets, solidifies its growing influence in the global food industry.

Under Thabet’s guidance, Juhayna continues to capitalize on emerging trends and consumer preferences, positioning itself as a leading player in the international food and beverage market. With a commitment to innovation and market adaptation, Juhayna remains dedicated to delivering high-quality products that resonate with consumers worldwide.