Home » Hospitality brand owned by America’s first Black female billionaire seals new luxury partnership

Hospitality brand owned by America’s first Black female billionaire seals new luxury partnership

Salamander Collection leads multifaceted renovation, blending heritage, art, and opulence

by Omokolade Ajayi
Sheila Johnson

Luxury hospitality brand, Salamander Collection, owned by America’s first Black female billionaire Sheila Johnson, has finalized a groundbreaking partnership with Aspen Meadows Resort. This expands Salamander’s portfolio, bringing a touch of luxury to the iconic Aspen property.

Commenting on the strategic move, Sheila Johnson expressed her vision, stating, “It is my goal to connect with people on a personal level and for each Salamander property to feel like a home. The conclusion of the latest enhancements marks the perfect time to launch this iconic property with Salamander Collection.”

Johnson’s Salamander Collection remains at the forefront of the hospitality industry, and the recent partnership with Aspen Meadows Resort marks a significant milestone in the brand’s commitment to providing unparalleled luxury experiences. 

Salamander Collection leads multifaceted renovation, blending heritage, art, and opulence

Salamander Collection has been managing the Aspen Meadows Resort since 2022, working closely with the Aspen Institute in overseeing the latest renovation efforts. The redesigned West End Social restaurant, along with a new reception area and bar, is set to provide guests with a unique and elevated experience.

The resort, spread across 40 acres, also witnessed renovations to its 98 guest suites, aligned with the opening of the Resnick Center for Herbert Bayer Studies and the restoration of the historic Boettcher Building on the grounds.

The restaurant and bar redesign, undertaken by Bentel & Bentel, drew inspiration from Herbert Bayer, the artist, sculptor, and architect who designed the campus in the Bauhaus style between 1953 and 1973.

Beyond BET: The rise of Sheila Johnson as a billionaire businesswoman

Johnson is not only the founder and CEO of Salamander Collection but also an influential businesswoman. Co-founder of BET, she played a pivotal role in building the network into a powerhouse, eventually selling it to Viacom for $3 billion in 2001. 

With a net worth of $840 million, Johnson stands among the wealthiest Black businesswomen in America, trailing only Oprah Winfrey and cosmetics billionaire Rihanna. In 2002, she acquired a 340-acre horse farm in Virginia, showcasing her passion for equestrianism.

Salamander Collection, under Johnson’s leadership, continues to redefine luxury without compromising comfort. In 2022 alone, the company integrated three new properties into its portfolio, bringing the total to seven across diverse locations, including Washington, D.C., South Carolina, Florida, Colorado, Virginia, Jamaica, and Anguilla.

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