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Odell Beckham, Jr., is renowned as a Pro Bowl wide receiver in the NFL. Beckham’s primary source of wealth is his successful career in the NFL. He was selected by the New York Giants in the first round of the 2014 NFL Draft with a four-year, $10.4 million deal. After proving his worth on the field, he signed another five-year $95-million contract with the Giants in 2018, making him the NFL’s highest-paid wide receiver at that time. Now on his fourth team, the Baltimore Ravens, Beckham Jr. has continued to showcase his extraordinary talent and charisma.
Beckham Jr. has built an impressive financial portfolio that extends well beyond his notable NFL income and into a series of lucrative endorsements and strategic business moves. His substantial net worth is a reflection of a career that has deftly combined athletic prowess with commercial acumen.
At Billionaires Africa, we uncover how Beckham, Jr., is not just a sports icon but also a budding business mogul, and the five ventures that reflect that.
JAXXON
Jaxxon is a fast-growing men’s jewelry company that Beckham has made a significant investment in. Jaxxon was launched in 2018 by co-founders Josh Deemer and Josh Pierce, and they sell gold chains, wedding bands, and pendants, all made in Italy.
Beckham’s investment in Jaxxon was the largest investment decision of his life, dwarfing any other investment he had made. While the exact amount of the investment has not been disclosed, it’s reported to be at least double any other investment Beckham has made.
The company estimated it will make $60 million in sales in 2021, according to Forbes.
ITN PRODUCTIONS
Beckham Jr. launched his own media company, ITN Productions, as part of a pact with Brent Montgomery’s Wheelhouse Entertainment. The company specializes in creating and developing unscripted programming for both TV and digital platforms.
ITN Productions kicked off with the launch of Beckham’s YouTube channel, which offers an off-the-field look into Beckham’s life. The original content for his YouTube Channel is created by ITN Productions along with Wheelhouse Entertainment and award-winning digital company Portal A.
Beckham and his business partner Ajay Sangha are working with Wheelhouse Entertainment on groundbreaking content and production deals. This collaboration between Wheelhouse Entertainment and Portal A aims to expand Beckham’s digital presence and engagement with fans around the world.
This venture allows Beckham Jr. to venture into Hollywood and contribute to the entertainment industry.
COFFEE BUSINESSES
Beckham Jr. owns several coffee shops, one among which is Royal Coffee Roasting. Royal Coffee Roasting is a coffee shop business that already has one location in Riverdale and is planning to open shops in West Jordan and Bluffdale in the Salt Lake City area.
Royal Coffee Roasting sources its coffee beans from the “best coffee-growing regions around the world” and is dedicated to working with coffee growers who use “sustainable farming practices”. They also offer various snack and pastry items to complement the coffee, as well as flavored sodas, milkshakes, smoothies, teas (Royal-teas), and infused energy drinks (Supreme Royal Energy).
SKINNYDIPPED
Beckham Jr. is an investor in Skinnydipped, a food business that deals in chocolate-laced almonds, peanuts, and sweet snacks with less sugar. The company was founded by the mother-daughter duo of Breezy and Val Griffith in 2013.
SkinnyDipped closed a Series A fundraising round of $12 million in September 2023. The funding round was led by Miami-based entrepreneur David Grutman and included investments from several high-profile individuals, including Amy Schumer, Mark Wahlberg, Becky G, Post Malone, Tan France, and Frances Tiafoe, in addition to Beckham Jr..
The funds raised will be used to continue retail expansion, focus on innovation, enhance marketing, and branding, and support philanthropic efforts. The company’s products can now be found at retailers such as Costco, Kroger, and Publix.
KASHEESH
Beckham Jr. has also invested in Kasheesh, a digital payments-splitting platform. The platform allows consumers to split online payments across a combination of credit, debit, and gift cards, which helps prevent shoppers from maxing out one of their cards.
Kasheesh announced $5.5 million in funding in June 2022. The funding round included investments from private equity firms Courtside Ventures, Tribe Capital, and Anthemis, as well as former Stanford baseball pitcher turned entrepreneur Sahil Bloom.
Since its closed launch, Kasheesh has brokered more than $11 million in user transactions and purchases. The platform is currently only available to consumers in the U.S.
