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Alicia Keys, born Alicia Augello Cook, is renowned for her distinctive voice and captivating piano solos, entrepreneurial spirit, and philanthropic endeavors.
The artist, who began her musical journey with iconic compositions from legends like Mozart, Chopin, and Beethoven, has since garnered immense accolades, selling more than 90 million records and clinching 15 Grammy awards.
However, beyond these impressive milestones, Keys has ventured into various sectors, echoing her “Empire State of Mind” in the business arena.
Here, we dive into four ventures, apart from her illustrious music career, that have been graced with the Alicia Keys touch.
1. AK WORLDWIDE
Established in 2009, AK Worldwide serves as the cornerstone for all of Keys’s entrepreneurial pursuits. While it primarily manages her undertakings outside the realm of music, it signifies her keen interest in diversifying her portfolio and building an empire that resonates with her brand.
2. ALICIA’S TEAS
Music and tea might seem worlds apart, but it was an organic progression for Keys. In 2020, Swizz Beatz, her husband, introduced Alicia’s very own tea line during a dual Grammy after-party and birthday celebration. With plans for distribution in Starbucks, Alicia Teas promises a taste of her favourites, blending tradition with innovation.
In partnership with e.l.f. Cosmetics, 2020, saw the inception of Keys Soulcare. Guided by the expertise of Kory Marchisotto, the brand spans beauty and wellness, offering a plethora of skin and body care products, candles, and cosmetics. Keys Soulcare underscores Alicia’s commitment to holistic well-being, encapsulating her belief in nurturing the inner and outer selves.
4. Partnership with ATHLETA
Merging her style with a message of empowerment, Alicia collaborated with Athleta to unveil her athletic wear collection. Her designs not only speak of comfort and functionality but also resonate with the brand’s enduring message of empowerment, reminding women of their inherent strength and grace.
