In the echelons of Hip-hop and big business, few have managed to blend their artistry and acumen quite like Rick Ross. Born William Leonard Roberts II and popularly dubbed as ‘The Biggest Boss,’ Ross is a testament to the spirit of hustle. His journey from dropping verses in “Hustlin'” to building an empire worth $150 million speaks volumes about his versatility.
But how did he amass such fortune? Ross’s portfolio, rich in its diversity, features ventures from music labels to restaurants. He’s etched endorsement deals with the likes of Reebok and Belaire Rose champagne and alleviated hunger with his restaurant chains. And, nestled in Fayetteville, Georgia, is his 109-room mansion — the largest in Georgia. A beacon of architectural marvel, this estate, previously owned by boxing great Evander Holyfield, has also served as a place of inspiration for underprivileged children.
Ross’s acumen isn’t limited to brick and mortar investments; he’s ventured into the dynamic world of cryptocurrency and NFTs. And if that wasn’t enough, he’s a proud owner of two New York Times best-selling titles and a staggering collection of 120 cars.
Join Billionaires.Africa as we delve into seven of the prominent companies owned by The Biggest Boss.
1. Maybach Music Group:
Founded by Ross in 2008 and based in Miami, MMG has been the creative hub for artists like Meek Mill, Wale, and Omarion. Atlantic Records distributes its music, and the label has seen seven of its albums top the Billboard 200.
2. Boss Wings Enterprises LLC:
A significant player in the fast-food scene, Ross, together with his mother and sister, owns around thirty Wingstop outlets across the nation, netting approximately $7 million annually.
3. Maybach Films:
Venturing into filmography, Ross set up Maybach Films. With several projects in the pipeline, he aims to debut its maiden theater release soon.
4. Rich by Rick Ross:
Partnering with Richard’s hair care, Ross launched a luxury line of beard grooming essentials, featuring oils, shampoos, and creams.
September 2022 saw Ross collaborate with Hempacco to produce “Hemp Hop Smokables,” a range aimed at harnessing the therapeutic benefits of hemp cannabinoids.
6. Ewing Athletics partnership:
Joining forces with Ewing Athletics, Ross infused his luxe taste into the 33 Hi footwear, complete with an MMG logo gracing its heel.
7. Checkers and Rally’s:
Going full circle, Ross owns several Checkers and Rally’s eateries. The Miami Carol City Senior High School, where he once played football, now witnesses Ross as the owner of the Checkers restaurant across the street. For Ross, this isn’t just a business, but the realization of a childhood dream.