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Milwaukee Bucks star Giannis Antetokounmpo earned an estimated $87.6 million over the last year through his salaries and endorsements, according to Forbes. And the “Greek Freak” is channeling that fortune into building a multi-generational business empire.
Last month, Antetokounmpo launched Ante, Inc. – an investment holding company for his various business ventures. He and his brothers plan to open a retail store at The Trade Hotel, situated near Fiserv Forum in Milwaukee. Apart from retail, Antetokounmpo has also made investments in food and beverages, sport teams and mutual funds.
Billionaires.Africa looks closely at five companies that Ante, Inc owns so far.
- Candy Funhouse: Antetokounmpo’s sweet tooth extends beyond the basketball arena. In 2020, he made headlines by becoming a minority owner of Candy Funhouse, a leading candy retailer based in Canada. With more than 5,000 varieties of sweets from around the world, Candy Funhouse aims to delight candy enthusiasts of all ages. The NBA star’s investment in this confectionery venture is a testament to his belief in the brand’s potential for growth and success.
- Nashville Soccer Club: Antetokounmpo’s love for sports extends beyond basketball to soccer, and he’s shown his commitment to the beautiful game by becoming a minority owner of Nashville SC, a Major League Soccer (MLS) team. The club, based in Nashville, Tennessee, was founded in 2017 and made its MLS debut in 2020. Giannis’ involvement in the team not only boosts the franchise’s profile but also adds to his diverse sports investment portfolio.
- MLB’s Milwaukee Brewers: Remaining true to his roots, Antetokounmpo invested in the Milwaukee Brewers, a Major League Baseball (MLB) team based in his adopted city. By joining the ownership group of the Brewers, the Greek Freak further cements his bond with the city and demonstrates his commitment to supporting its sports culture. His investment in the Brewers showcases his belief in the team’s potential for success and signifies his involvement in the city’s sports community beyond basketball.
- Calamos Antetokounmpo Sustainable Equity Funds: Antetokounmpo’s financial acumen extends to investing in the stock market. In collaboration with Naperville, Illinois-based Calamos Investments, he has launched a mutual fund tailored to investors seeking long-term growth opportunities. Leveraging his brand appeal and financial expertise, Giannis brings a unique touch to the mutual fund, which aims to attract sports enthusiasts and those interested in smart, diversified investing.
- Ready Sports Drink: Understanding the importance of health and fitness, Antetokounmpo became an investor and brand ambassador for Ready Sports Drink. This company produces natural and performance-enhancing sports beverages. Through his association with the brand, the NBA star seeks to promote a healthy and active lifestyle, aligning perfectly with his rigorous training regimen and dedication to maintaining peak physical performance.
