Rihanna set to expand billion-dollar empire with launch of children’s brand, Fenty Kids

Robyn “Rihanna” Fenty, a renowned musician and cosmetics billionaire, has trademarked a children’s brand named “Fenty Kids” with the U.S. Patent and Trademark Office.

The new brand was registered through one of her companies, Roraj Trade LLC, and is expected to provide a range of products including clothing, swimwear, footwear, baby bibs, sleepwear, and more.

This latest move by Rihanna is part of her efforts to expand her brand’s portfolio and follow the success she has achieved with her billion-dollar skincare brand, Fenty Beauty, and Fenty Skin product lines.

The trademark filing comes more than six months after she filed two applications for “Fenty Hair” with the U.S. Patent and Trademark Office in July 2022.

In an interview with Vogue, Rihanna hinted at plans for a baby line, stating: “We didn’t get there yet, but it’s something that I might do. We’ll see. I would have so much fun with that. Anything in miniature is just so cute.”

Rihanna’s Fenty brand has received widespread recognition and has been praised for its inclusive approach to beauty. Her latest move into the children’s market is sure to be a hit with her fans, as she continues to dominate the beauty and fashion industries.

In 2022, Rihanna made headlines as America’s youngest self-made billionaire, but her net worth has since taken a hit, dropping from $1.7 billion to $1.4 billion as of today. Despite this dip, the Barbadian singer and business magnate continues to reign as one of the wealthiest Black individuals globally.

Her cosmetics line, Fenty Beauty, remains the cornerstone of her fortune, having generated a staggering revenue of over $550 million in 2020 alone. The brand, established in 2017 through a collaboration with LVMH Mot Hennessy Louis Vuitton, has been a major contributor to her net worth.

Aside from Fenty Beauty, Rihanna’s lingerie line Savage x Fenty also plays a significant role in her overall net worth of $1.4 billion.

In 2021, the brand raised an impressive $125 million in a funding round led by Neuberg Berman, elevating its valuation to $1 billion and bringing its total venture capital funding to $310 million since its launch.