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Ghabbour Auto Group (GB Auto), a Cairo-based automaker owned by the family of the late Egyptian auto tycoon Raouf Ghabbour, has announced a rebranding to “GB Corp” as part of a strategic move to solidify its leadership position across various sectors in which it operates.
The rebranding initiative will result in GB Corp operating as a cohesive entity, with all subsidiaries— including GB Auto, GB Capital, GB Logistics, GB Ventures, GB Academy, and the Ghabbour Foundation for Development — aligning with the company’s unified vision and values.
While announcing the new brand identity for the group, which has grown into an industry leader over the years under the control of the Egyptian Ghabbour family, Nader Ghabbour, CEO of GB Auto (now GB Corp), revealed that the group’s new identity strategy focuses on two main pillars, namely digital transformation and sustainable development.
“The launch serves as a recognition of our reputable legacy, as well as GB Corp’s commitment to fulfill its role in economic and social growth, in line with Egypt’s Vision 2030. The new strategic direction is centered around sustainable business practices that are focused on digital transformation, green transition, and women’s empowerment,” Nader Ghabbour said.
The newly adopted theme of the group, “The Power of Mobility,” perfectly captures GB Corp’s vision and mission and emphasizes the company’s role in fostering social and economic prosperity by empowering its customers to reach their aspirations.
The latest rebranding efforts follow the passing of Ghabbour, one of Egypt’s richest men and the driving force behind GB Auto, one of North Africa’s leading automakers, nearly three months ago.
Ghabbour rebranded GB Auto and expanded the company to become one of the leading car distributors and assemblers in the Middle East and North Africa at the age of 32. He oversaw the company’s transformation and diversification, including its listing on the Egyptian Exchange.
GB Auto successfully launched its financial services division under his leadership, becoming a forerunner in Egypt’s now-booming non-bank financial services sector while also making the subsidiary one of the company’s most profitable divisions.
The group’s profit at the end of the first nine months of its 2022 fiscal period rose by 26.5 percent, from EGP1 billion ($40.8 million) to EGP1.27 billion ($51.8 million), thanks to comprehensive operational efficiency strategies and improved pricing techniques implemented by management.
