Kenyan startup founder Ken Njoroge’s Cellutant links up with ImaliPay to ease payments for gig workers

Cellulant, a pan-African payment company co-founded by Kenyan tech entrepreneur Ken Njoroge, has partnered with ImaliPay to facilitate payments for workers in the gig economy through its broad-based payment infrastructure and solutions in Kenya and Nigeria.

ImaliPay is a financial platform for digital workers co-founded by Tatenda Furusa and Oluwasanmi Akinmusire, both alumni of Cellutant, having worked at the company between 2013 and 2020.

The firm has operations in Kenya, Nigeria and South Africa and provides financial services tailored around the gig economy.

A press statement issued by Cellulant revealed that the partnership will change how gig workers experience making payments and facilitate the process of making and receiving payments for freelancers.

The partnership is expected to deepen financial inclusion in Africa, especially in the digital economy, allowing ImaliPay users to access financial services quicker through Cellulant’s payment rails.

Furusa, co-founder and CEO of ImaliPay, underscored the partnership’s importance to the business. He said that the collaboration with Cellulant is an essential step toward improving the financial health of gig workers on the continent.

He concluded that the partnership will allow Imalipay to leverage Cellulant’s payment infrastructure to offer customers an easy way to make and receive payments.

Cellulant Group Chief Business Officer David Waithaka said: “We’re proud to partner with ImaliPay, with whom we have shared values and ambitions, to grow the gig economy in Africa.”

Cellulant was founded by Ken Njoroge, a Kenyan technopreneur, and his Nigerian partner Bolaji Akinboro in 2014.

The fintech company provides payment solutions that serve consumers, retailers, merchants, banks, mobile network operators, governments and international development partners.

The pan-African fintech company recently announced the acquisition of a payment services provider license in Ghana and Tanzania in line with its commitment to champion financial inclusion across Africa.